What people assume
Our message is clear enough — people get what we do.
What's usually breaking
Visitors decide in roughly five seconds. If the headline doesn't name the problem you solve and who it's for, they're gone.
Free Website Audit
The leak usually isn't traffic.
It's what your site does once people arrive.
Whether you have a site that isn't pulling its weight or no site at all and everything runs through social media and Google listings, this is for you. Free review, straight answers, no obligation.
No Website Yet?
Running your whole business on Facebook and Instagram?
That's real progress — and real proof that people want what you sell. But a social page means every new customer has to already know to look there. The referral who heard your name at a cookout, the person who searched your service in your town, the one holding your flyer — none of them have anywhere to land.
A first website isn't starting over. It's capturing the momentum you've already built and giving it somewhere to live that you own.
The Reframe
What owners assume. What's usually actually breaking.
Most sites aren't broken — they're quietly underperforming in the four places that decide whether a visitor becomes a lead.
What people assume
The site loads fine. It feels quick to me.
What's usually breaking
Every extra second of load time drops conversion. Mobile speeds are usually far worse than what you see on your own desktop.
What people assume
It looks okay on mobile — I checked on my phone.
What's usually breaking
One device isn't a test. Tap targets, text size, and form usability break across the long tail of real screens.
What people assume
There's a contact form, so people know how to reach us.
What's usually breaking
A form buried in the footer isn't a next step. The path from arrival to action should be obvious on every page.
What's Included
Two starting points. Same free, honest look.
What we send back depends on where you're starting from — an existing site to audit, or no site at all.
If you have a site
A full audit of what's leaking.
We review the six areas below and send back plain-language findings you can act on — with or without us.
If you don't have one yet
A first look at what yours could be.
We pull from what's already on your Facebook or Instagram — photos, services, reviews, hours — and show you what a real website could look like. No blank page, no homework.
What the existing-site audit covers
Structure & Navigation
Whether the site's architecture guides visitors to the answer they came for — or loses them in dead ends and orphan pages.
Mobile Responsiveness
How the site actually behaves across real devices: tap targets, text size, layout shifts, and form usability.
Load Speed
Real-world performance scores and the specific bottlenecks — images, scripts, fonts — dragging them down.
Message Clarity
Does the first screen name the problem you solve and who it's for? We pressure-test the headline and above-the-fold story.
Trust Signals
Proof elements — testimonials, client logos, guarantees, contact details — that make a stranger willing to act.
Lead-Capture Setup
Contact forms, click-to-call, booking links: are the next steps obvious, friction-free, and present on the pages that matter?
Example Deliverable
What you get back.
A plain-language scorecard across the categories that matter, with a one-line finding and a clear fix for each. This is an example — your real scores will differ.
Message Clarity
62 / 100
Headline is generic and product-led. A problem-first rewrite would lift above-the-fold conversion.
Mobile Conversion
48 / 100
Hero image pushes the CTA below the fold on common phones; form fields are too small to tap reliably.
Lead Capture Setup
71 / 100
Form works, but it's the only path. A click-to-call button on service pages would capture higher-intent visitors.
Illustrative example. Not a real client report.
Ongoing Care
A website that keeps working for you after launch.
A site isn't a one-time build handed off and forgotten. It needs to stay fast, secure, and current. Monthly care keeps the lights on and the site earning its keep — whether we built it or rebuilt it for you.
Hosting & uptime
We host the site and monitor uptime so outages get caught and fixed before anyone notices.
Security monitoring
Patches, updates, and vulnerability checks applied on a schedule — not when something breaks.
Content & copy updates
New services, pricing, team bios, blog posts. Send the change, we handle the build and the publish.
Small design tweaks
Section swaps, layout adjustments, new imagery. The small polish that keeps a site from going stale.
Performance check-ins
Quarterly speed and conversion reviews so the site keeps earning its keep as traffic and offers change.
What Happens After
Two paths. No pressure either way.
Option 01
Take the findings and fix it yourself.
The audit is yours. Act on the findings with your own team, your own timeline, no obligation. We won't chase you.
Option 02
Have us build or rebuild the site.
We design, write, build, and launch — and ongoing monthly care is available afterward as a natural continuation, so the site stays fast, secure, and current rather than going stale.
Questions
Straight answers.
Fix the Website First