Layer 2 — Executive Summary
Portfolio overview at a glance
Revenue, MRR, leads, and ad spend across every entity — with date range and entity selector for multi-unit operators.
Signal Stack / Layer 2
Automated Attribution & Reporting
One live URL that replaces seven browser tabs.
Signal Stack pulls daily from Google Ads, Meta, GA4, Search Console, your CRM, and the operational systems your CRM misses — then publishes a self-contained report with executive scorecards, full funnels, blended paid reports, and SEO performance. No manual exports. No agency screenshots. Built once, refreshed automatically, delivered daily.
Inside Layer 2
How automated attribution actually works
Most operators are paying somebody to send them PDFs, spreadsheets, or screenshots. Layer 2 ends that. It consolidates every meaningful signal from your marketing and revenue stack — paid media across Google and Meta, GA4 and Search Console, your CRM pipeline, and the POS, calendar, billing, and lead-form sources your CRM doesn't see — into a single live web page.
The dashboard is built once and refreshed daily through an automated pipeline. No spreadsheet stitching, no quarter-end scrambling. You get an executive summary with portfolio-level KPIs and per-entity scorecards, full lead-to-revenue funnels with stage-by-stage conversion rates, blended paid ad reports across platforms, and SEO performance from organic sessions down to top queries. Date presets and a custom range picker are built in. Multi-entity portfolios live in one view.
Pilot Deployment
What the operator actually sees every morning
Real screens from a live multi-entity pilot — one URL replacing seven browser tabs, refreshed automatically every morning.
Layer 2 — Sales & Marketing Funnel
Lead-to-revenue, end to end
Impressions → clicks → conversions → leads → proposals → booked revenue. Stage conversion rates and period-over-period deltas in one view.
Layer 2 — Paid Ads & SEO
Blended paid reports plus organic performance
Google + Meta consolidated for every entity, with the orange Analyze buttons that trigger Layer 3 on demand.
Layer 2 — SEO Performance
Organic sessions, impressions, and trends
Search Console and GA4 unified per entity, with the same drill-down pattern and period comparisons as the paid-side reports.
Back to Signal Stack
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Signal Stack is sold only as a complete system. Reach out to explore whether it's the right fit for your venture.